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Effective targeted campaigns

By May 17, 2023May 22nd, 2023No Comments

How do you create an effective targeted marketing campaign?

Creating an effective targeted campaign usually involves several steps:

  • Identify your campaign goal: Determine the specific outcome you want to achieve with your campaign, such as increasing website traffic, generating leads, or driving sales.
  • Define your target audience: Identify the specific group of people you want to reach with your campaign, and segment them based on characteristics such as demographics, behaviour, and interests.
  • Develop a campaign strategy: Based on your target audience and campaign goal, create a strategy for how you will reach and engage your audience, including the specific tactics and channels you will use.
  • Create personalised content: Develop personalised content that is tailored to the specific needs and interests of your target audience. This can include things like email campaigns, social media posts, and landing pages.
  • Use lead scoring: By tracking and analysing customer interactions, assign a score to each lead based on their level of engagement and likelihood to convert. This allows you to prioritise and focus your efforts on the most promising leads.
  • Set up automated workflow: Use marketing automation tools to automate repetitive tasks and workflows, such as sending targeted email campaigns for enquiry nurturing.
  • Test and optimise: Test your campaign, track the performance, and optimise it to improve the results.
  • Measure and analyse: Measure the effectiveness of your campaign by tracking key performance indicators (KPIs) such as website traffic, enquiries, and sales. Analyse the data to identify areas for improvement.

How can Radar help you with effective marketing campaigns?

As marketing specialists, Radar has over 20 years worth of experience working in and with marketing to deliver effective marketing campaigns using our CRM technology.  Radar is able to support you and your business deliver targeted, customised marketing and an operational communications with our CRM solution. Automated targeted campaigns and communications can be created with conditional content based on customer intentions, behaviour and booking information. They are easy to set up and are commonly used throughout the customer journey.

Get in touch

If you would like to understand more about creating; targeted marketing campaigns; automated operational communications; measurable KPI’s and delivering an efficient and effective CRM strategy,  get in touch.

Overall, we:

  • Integrate with your business partners and align all customer data into a single customer view.
  • Enable full automation of customer communications throughout the customer journey with our CRM, marketing suite, and email platform, using the single customer view.
  • Enable compliant management of customer permissions and preferences through our preference centre.
  • Provide greater visibility through reporting and analysis with our online customer surveys and questionnaires.
  • Enable a more targeted personalised communications strategy with our customer segmentation experience and technology capability.
  • Provide greater visibility of business performance through our reporting tool, enabling smarter decision making.
  • Help to bring marketing, sales, and customer operations teams together with aligned technology catering for all customer touchpoints throughout the customer journey.
  • Provide all the training, ongoing support, and advice your teams require.

We also pride ourselves in being a trusted advisor for our all our clients, whatever challenge they face, the experienced team have often walked in their shoes before!

Looking to find out more? Get in touch and we can help you with your requirements and delivering a tailored solution for your business.

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