“Ever since Wendy Wu Tours began working with Radar, I have always been impressed by their can-do attitude. When presented with a challenge, they will always have a practical and commercial solution. If you are looking to drive forward your CRM and loyalty programmes, I would be very happy to recommend their services.”

Head of MarketingWendy Wu

“Not only do Radar provide a great service, but they have also become an extension of our team over the many years we have been working with them. No request is too small or too complicated – they have a real ‘can do’ attitude.”

Brand and Communications ManagerMark Warner

“Radar host, maintain and continually enhance the Advantage customer marketing database and I personally have worked with Deb and Ray going back as far as 1999. We manage customer data on behalf of multiple travel agents to deliver direct marketing campaigns including direct mail and email. All communications are personalised to each Member brand which means we have lots of data challenges to manage and we can be demanding!

Radar are extremely patient with us, they always go the extra mile to deliver our complicated requirements and are a real pleasure to work with. I would have no hesitation in recommending them to deliver all your marketing database needs.”

Direct Marketing ManagerAdvantage Travel Partnership

“It’s a real pleasure to work with the Marketing Radar team. They have supported us since 2019 in developing a single customer view across two brands and aligning our data management processes. The teamwork in genuine partnership with the business, juggling multiple priorities, adapting to our ever-changing needs, proactively addressing business challenges, and developing personalised solutions. The customer service is excellent, and I would have no hesitation in recommending them.”

Operations & Customer Experience DirectorAbercrombie & Kent

“Having a Radar tab within Tigerbay is hugely beneficial to our business. It allows our Travel Specialists to have a clear snapshot of each client including their previous bookings, the status of the booking as well as marketing permissions such as email, post and phone. The marketing team can also easily see whether the customer CSQ was completed as well as the last email newsletter opened by the customer. We use the Radar tab every day when liaising with clients. This also allows us to link directly from Tigerbay through to a bespoke Radar App that gives us full control over our enquiry pipeline.”

Head of MarketingOroko Travel

“Having a tab on the Tigerbay Customer details page (defaulted rather than the Summary tab) allows our reservations staff to see all the relevant client details (including name/address/ current booking/brochure requests/source/created date/status) on a single page, and most importantly all their GDPR permissions so that a marketing email/mailing script can be efficiently executed.”

Managing DirectorTravel Editions

“…we had great support from Radar throughout, including out of normal working hours when we needed urgent help.
I would say that where we ran into difficulties was when we started using what is a ‘marketing’ CRM system to deal with much more ‘customer service’ orientated tasks. The big plus with Radar is that we can see if customers have received and opened an email, and that is why we used it for these operational emails (instead of Outlook).
…we found Radar great for sending emails to larger lists, using the normal campaign set-up etc. when we were sending to say a few hundred people each time. Same with the SMS channel.”

Marketing ManagerSkiworld LTD

“Within our relatively complex business using a variety of systems, Radar give us tailored support that a ‘straight out of the box’ CRM platform would struggle with.
Radar are always there to support and to assist us with all sorts of customer communication and customer data requirements – the relationship goes way
beyond CRM support.”

Head of MarketingRamblers Walking Holidays