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About Us

Marketing Radar was founded in the UK in 2002 and our team of talented people includes account directors, technical developers, database developers, email designers, HTML experts, and reporting & campaign support specialists.

Our technology and expertise are used exclusively in travel to facilitate programs and provide insights associated with marketing automation, digital marketing, loyalty engagement, customer re-targeting, customer reviews, holiday experience analysis, pre and post departure holiday communications and overall marketing.

Marketing Radar provides data driven marketing solutions for travel industry businesses including Mark Warner, Wendy Wu Tours, Neilson, Abercrombie and Kent, Advantage Travel Partnership, Celestial Cruises, Sunvil, HF Holidays, Ski World, and Ramblers Walking Holidays to name but a few.

An adaptive digital marketing platform

Marketing automation is an extremely sophisticated and complex process. As such, usability is critically important because the easier the platform is to use, the more likely you and your team are to use it, ensuring you deliver results for your business and a solid return on investment.

At Marketing Radar, we integrate all your systems, implement our solution and support all your marketing automation programs in-house so you can work directly with the team that developed our platform. It means you get exactly what you need and nothing you don’t.

Experts in our field

Our team of experts have designed and constantly refine our platform based on client feedback, software evolution and the ever-evolving capability of mobile technology to make the highly sophisticated feel simple.

All our technical, support and product development take place in the UK. This means you have local access to local experts to implement and customise your digital marketing programs quickly and cost effectively. It also means you can access hands-on support when you need it.

Why us

We are more than just a software provider; we understand that our clients need to be able to partner with suppliers that can tailor software to meet the specific needs of their business.

Most marketers understand the power and effectiveness of marketing automation platforms, and when you are looking for the best marketing automation platform for your business, there are more aspects to consider apart from product features and functionality.

We specialise in travel and fully understand the complexities of the travel industry, from legacy reservation systems to multiple data sources across a business . Bringing all data together in one centralised customer data hub (irrespective of how it is stored) is one of our many areas of expertise and really harnesses the power of customer data, powering customer communications across your business.

More than a software provider

We are more than just a software provider; we understand that our clients need to be able to partner with vendors that can tailor software to meet the specific needs of their business.

  • UK owned with local customer support and platform development
  • Friendly team of UK based travel industry, data, and technology experts
  • Unique, bespoke and custom-built technology
  • Transparent and honest
  • Agile
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