What are SMS campaigns?
SMS campaigns are a form of mobile marketing that involves sending text messages to customers or potential customers. These text messages can be used to promote products or services, provide information or updates, receive feedback or even offer special deals or discounts. SMS campaigns are often used as a way to reach customers who are on-the-go or who prefer to receive text messages over other forms of communication. It can be a highly effective tool if used correctly, as text messages have a high open rate and are typically read within minutes of being received.
What are the benefits of SMS campaigns?
SMS campaigns can offer a number of benefits including:
- High open rates: Text messages have a high open rate, meaning that a large percentage of recipients will read the message.
- Immediate delivery: SMS messages are delivered instantly and are typically read within minutes of being received.
- Targeted marketing: SMS campaigns can be targeted to specific groups of customers based on demographics, location, or past purchasing behaviour.
- Low cost: SMS campaigns are generally less expensive than other forms of mobile marketing, such as mobile app push notifications.
- High conversion rates: SMS campaigns can have a high conversion rate, meaning that a high percentage of recipients will take action.
- Personalisation: SMS campaigns can be personalised to include the recipient’s name, location, or other information to make them feel more relevant to them.
- Opt-in/Opt-out: SMS campaigns allow customers to opt-in or opt-out of receiving messages, which can help to maintain good customer relationships.
- Trackable: SMS campaigns can be tracked and measured to determine their effectiveness and make adjustments as necessary.
How Can Radar Help?
Radar offer SMS communications as part of the Radar CRM solution. SMS campaigns are easy to set up and are commonly used in travel for communications with guests with regards to flight time changes / delays and also for delivering customer service questionnaires whilst guests are still on holiday.
Get in touch
If you would like to understand more about how Radar may be able to help you with your SMS communications and any business challenges, get in touch.
Overall, we:
- Integrate with your business partners and align all customer data into a single customer view.
- Enable full automation of customer communications throughout the customer journey with our CRM, marketing suite, and email platform, using the single customer view.
- Enable compliant management of customer permissions and preferences through our preference centre.
- Provide greater visibility through reporting and analysis with our online customer surveys and questionnaires.
- Enable a more targeted personalised communications strategy with our customer segmentation experience and technology capability.
- Provide greater visibility of business performance through our reporting tool, enabling smarter decision making.
- Help to bring marketing, sales, and customer operations teams together with aligned technology catering for all customer touchpoints throughout the customer journey.
- Provide all the training, ongoing support, and advice your teams require.
We also pride ourselves in being a trusted advisor for our all our clients, whatever challenge they face, the experienced team have often walked in their shoes before!
Looking to find out more? Get in touch and we can help you with your requirements and delivering a tailored solution for your business.
Email us at michelle@marketingradar.com
