Ski Industry Specialists

Ski Tour Operator
Marketing

From piste to apres-ski, engage winter sports enthusiasts with targeted gear recommendations, lift pass upsells, and weather-triggered communications.

Explore Features

Winter Sports Marketing Features

Weather-Triggered Campaigns

Automated communications based on snowfall, temperature, and conditions to drive bookings during peak powder.

Gear & Equipment Upsells

Promote ski hire, lesson bookings, and equipment upgrades based on skill level and trip details.

Group & Family Management

Handle multi-generational bookings, ski school registrations, and group lesson coordination.

Drive More Direct Bookings

Turn browsers into bookers with data-driven prospecting and abandoned booking recovery.

Abandoned Booking Recovery

Detect incomplete reservations and automatically trigger personalised follow-up emails or SMS with urgency messaging and limited-time incentives.

AI-Powered Prospecting

Identify high-intent lookalike audiences from your best guests and target them with resort-specific campaigns across email, SMS, and paid social.

Seasonal Campaign Automation

Launch early-bird, season-pass, and last-minute powder alerts automatically using pre-built ski marketing templates and dynamic content blocks.

Maximise Pre-Departure Ancillary Revenue

The booking-to-departure window is your highest-intent marketing channel. Marketing Radar automates a precision-timed upsell sequence that grows ancillary revenue before guests even reach the mountain.

  • 90 days out: Accommodation upgrades, mountain-view rooms, and chalet enhancements.
  • 60 days out: Ski equipment hire, helmet rentals, and delivery-to-resort services.
  • 30 days out: Lift passes, ski school enrolment, and private lesson bookings.
  • 7 days out: Airport transfers, mountain-rescue insurance, and mountain meal plans.

Pre-Departure Upsell Timeline

90

Accommodation Upgrades

Mountain-view rooms & chalets

60

Equipment Hire & Delivery

Skis, boots, helmets & goggles

30

Lift Passes & Ski School

Area passes, lessons & guiding

7

Transfers, Insurance & Meals

Last-minute mountain essentials

Ski-Specific Segmentation

Segment guests with travel-specific intelligence that generic CRMs cannot replicate.

Resort & Destination

Target by ski resort, region, and terrain type for hyper-relevant pre-departure content and resort-specific offers.

Ability Level & Experience

Recognise beginner, intermediate, advanced, and off-piste skiers to tailor lesson recommendations and terrain guides.

Traveller Composition

Distinguish solo skiers, couples, families, and school groups to personalise accommodation, lesson, and activity suggestions.

Equipment & Lesson History

Segment by rental versus own equipment, private versus group lesson history, and preferred ski hire shop.

Dynamic Customer Journeys

Automated, multi-channel journeys that adapt to each guest's booking stage and mountain preferences.

Booking Confirmation

Instant personalised welcome with resort countdown, what-to-pack guides, and first upsell opportunity.

Pre-Departure Upsell

Timed equipment, lift pass, lesson, and excursion offers triggered by departure date proximity.

On-Mountain Engagement

Digital concierge via SMS and app push: daily snow reports, piste conditions, and restaurant bookings.

Post-Trip Follow-Up

Thank-you messages, review requests, photo-sharing prompts, and early-bird next-season invitations.

Repeat Business & Loyalty

Your best future guests are your past guests. Marketing Radar automates loyalty recognition and rebooking journeys that turn one-time skiers into lifelong mountain enthusiasts.

  • Past Guest Recognition

    Automatically identify returning skiers and reference their resort history, ability level, and favourite runs in every communication.

  • Loyalty Programme Integration

    Sync pass balances, tier progress, and reward eligibility into emails and SMS to drive programme engagement and redemption.

  • Rebooking Window Automation

    Trigger "book next season" campaigns the moment guests return home, when mountain memories are strongest and intent is highest.

  • Win-Back Campaigns

    Re-engage lapsed skiers with personalised "miss the slopes?" offers, new resort announcements, and exclusive return-guest incentives.

Loyalty Performance

Repeat Guest Rate +22%
Loyalty Programme Engagement +35%
Rebooking Conversion (0-90 days) 18%
Win-Back Reactivation 12%
40%
Ancillary Revenue Lift
25%
Direct Booking Increase
3x
Repeat Guest Rate
6-12
Week Implementation

Ready for the Season?

Get Ski Marketing Demo