Navigate the complete cruise lifecycle. Manage cabin upgrades, dining reservations, and shore excursions while building loyalty that brings passengers back for every voyage.
Explore FeaturesAutomated upsell journeys targeting balcony upgrades, suite bookings, and category improvements pre-departure.
Promote port tours, activities, and experiences based on cruise itinerary and passenger preferences.
Specialty restaurant bookings, dietary preference management, and automated dining reminders.
Turn browsers into bookers with data-driven prospecting and abandoned booking recovery.
Detect incomplete reservations and automatically trigger personalised follow-up emails or SMS with urgency messaging and limited-time incentives.
Identify high-intent lookalike audiences from your best passengers and target them with voyage-specific campaigns across email, SMS, and paid social.
Launch wave season, holiday, and itinerary-launch campaigns automatically using pre-built cruise marketing templates and dynamic content blocks.
The booking-to-departure window is your highest-intent marketing channel. Marketing Radar automates a precision-timed upsell sequence that grows ancillary revenue before passengers even step onboard.
Cabin Upgrades & Suites
First upsell window opens
Dining & Beverage Plans
Specialty restaurant reservations
Shore Excursions
Port-specific tours and activities
Spa, Wi-Fi & Photo Packages
Last-minute onboard extras
Segment passengers with travel-specific intelligence that generic CRMs cannot replicate.
Target by ship, sailing date, destination region, and port-of-call interests for hyper-relevant pre-departure content.
Recognise past-guest status instantly. Deliver tiered benefits, early access, and exclusive pricing to your most valuable repeat passengers.
Distinguish solo cruisers, couples, families, and groups to personalise cabin recommendations, excursion options, and dining communications.
Segment by website behaviour, email engagement, upgrade interest clicks, and historical onboard spend to prioritise high-propensity upsell targets.
Automated, multi-channel journeys that adapt to each passenger's booking stage and personal preferences.
Instant personalised welcome with countdown, itinerary summary, and first upsell opportunity.
Timed cabin, dining, excursion, and amenity offers triggered by departure date proximity.
Digital concierge via SMS and app push: daily schedules, restaurant reminders, and real-time excursion updates.
Thank-you messages, review requests, photo-sharing prompts, and early-bird rebooking invitations.
Your best future passengers are your past passengers. Marketing Radar automates loyalty recognition and rebooking journeys that turn one-time cruisers into lifelong brand advocates.
Automatically identify returning passengers and reference their voyage history, preferences, and loyalty status in every communication.
Sync points balances, tier progress, and reward eligibility into emails and SMS to drive programme engagement and redemption.
Trigger "book your next voyage" campaigns the moment passengers return home, when cruise memories are strongest and intent is highest.
Re-engage lapsed cruisers with personalised "we miss you" offers, new itinerary announcements, and exclusive return-traveller incentives.