Consortia Specialists

Travel Consortia
Marketing Solutions

Empower every agency in your network with enterprise-grade tools. Co-op marketing programmes, shared campaign templates, and unified network analytics that benefit the whole group.

Explore Features

Built for Consortia Networks

Co-op Marketing Programmes

Pool marketing funds and deploy unified brand campaigns across every member agency with automated contribution tracking.

Shared Campaign Templates

Distribute pre-approved, brand-compliant email and SMS templates that individual agencies can localise and launch in minutes.

Network-Wide Analytics

Aggregate performance dashboards across all member agencies to identify best practices and optimise group marketing spend.

Drive More Direct Bookings

Turn network enquiries into confirmed bookings with intelligent lead distribution and data-driven prospecting.

Abandoned Enquiry Recovery

Detect incomplete bookings across member agencies and automatically trigger personalised follow-up emails or SMS with urgency messaging and limited-time incentives.

AI-Powered Prospecting

Identify high-intent lookalike audiences from your best network customers and target them with consortia-specific campaigns across email, SMS, and paid social.

Seasonal Campaign Automation

Launch peak season, holiday, and member-specific campaigns automatically using pre-built consortia templates and dynamic content blocks.

Maximise Pre-Departure Ancillary Revenue

The booking-to-departure window is your highest-intent marketing channel. Marketing Radar helps consortia automate shared upsell sequences that grow ancillary revenue across the entire network before travellers depart.

  • 90 days out: Network-wide campaign planning and co-op marketing fund allocation for shared ancillary programmes.
  • 60 days out: Shared template deployment and member agency localisation for room upgrades and excursion packages.
  • 30 days out: Network-wide ancillary upsell activation — transfers, insurance, and experience add-ons through member agencies.
  • 7 days out: Last-minute network flash offers and agency departure reminders for final ancillary conversions.

Pre-Departure Upsell Timeline

90

Campaign Planning & Funds

Co-op allocation & programme setup

60

Template Deployment

Shared assets & agency localisation

30

Network Upsell Activation

Transfers, insurance & experiences

7

Flash Offers & Reminders

Last-minute network campaigns

Consortia-Specific Segmentation

Segment agencies and customers with network intelligence that generic CRMs cannot replicate.

Member Agency Profile

Target by agency size, location, specialisation, and performance tier for hyper-relevant network content and support.

Booking Volume & Value

Recognise top-performing agencies, growth members, and under-utilised partners to tailor incentive programmes.

Traveller Composition

Distinguish leisure, corporate, family, and luxury travellers across the network to personalise consortia campaigns.

Behavioural Signals

Segment by template usage, campaign engagement, lead response times, and shared asset adoption rates.

Dynamic Customer Journeys

Automated, multi-channel journeys that adapt to each customer's booking stage and route preferences.

Booking Confirmation

Instant personalised welcome with itinerary summary, agency branding, and first upsell opportunity.

Pre-Departure Upsell

Timed upgrades, excursion offers, and network-wide add-ons triggered by departure date proximity.

In-Trip Engagement

Digital concierge via SMS and app push: schedule updates, local tips, and emergency support.

Post-Trip Follow-Up

Thank-you messages, review requests, and rebooking invitations routed back to the original member agency.

Repeat Business & Loyalty

Your best future customers are your past customers. Marketing Radar automates loyalty recognition and rebooking journeys that turn one-time bookers into lifelong network advocates.

  • Past Guest Recognition

    Automatically identify returning travellers and reference their booking history, preferences, and loyalty status across every member agency.

  • Loyalty Programme Integration

    Sync points balances, tier progress, and reward eligibility into emails and SMS to drive programme engagement and redemption.

  • Rebooking Window Automation

    Trigger "book your next trip" campaigns the moment customers return home, when travel memories are strongest and intent is highest.

  • Win-Back Campaigns

    Re-engage lapsed customers with personalised "we miss you" offers, new destination announcements, and exclusive network incentives.

Loyalty Performance

Repeat Customer Rate +22%
Loyalty Programme Engagement +35%
Rebooking Conversion (0-90 days) 18%
Win-Back Reactivation 12%
35%
Ancillary Revenue Lift
25%
Direct Booking Increase
3x
Repeat Guest Rate
6-12
Week Implementation

Ready to Empower Your Network?

Book a Consortia Demo