Our clients have achieved significant results as a direct result of using Radar software
Having a robust Single Customer View/Single Household View (SCV/SHV) database and a campaign management tool that facilitates both ad hoc and event-triggered, fully-automated, recurring campaigns has led to many success stories. Read a little more about the way Radar has worked for four of our clients.
Marketing Radar successfully built a front-end database that equipped the marketing team with a powerful new business tool. Campaign priorities were suddenly much easier to identify and an incremental £170 per booking from selling Caribbean shore excursions, prior to departure, was a typical success story.
Journey Latin America
JLA were considering abandoning physical brochures and moving solely to digital downloads. Radar devised a robust test, and at the same time saw an opportunity to trial extending brochure targeting by using lifestyle data in conjunction with JLA’s own data. JLA were delighted with the results and have adapted their ongoing brochure strategy as a direct consequence.
Mark Warner has been using Radar’s marketing software to run all their DM campaigns (mail and email, with plans afoot to include SMS). Could we use the tools in place to find further profitable opportunities for our client, especially after running successful programmes together for a number of years? Of course we could!
With over 150 travel agents judging the outcome, this was a tough assignment. Marketing Radar won through providing a database to power centrally created campaigns driven by dynamic data. The highly targeted and personalised communications this allows are achieving an ROI of up to 20:1 and it’s smiles all round.
Having a Radar tab within Tigerbay is hugely beneficial to our business. It allows our Travel Specialists to have a clear snapshot of each client including their previous bookings, the status of the booking as well as marketing permissions such as email, post and phone. The marketing team can also easily see whether the customer CSQ was completed as well as the last email newsletter opened by the customer. We use the Radar tab every day when liaising with clients. This also allows us to link directly from Tiger Bay through to a bespoke Radar App that gives us full control over our enquiry pipeline.
Having a tab on the Tigerbay Customer details page (defaulted rather than the Summary tab) allows our reservations staff to see all the relevant client details including name/address/ current booking/brochure requests/source/created date/status on a single page and most importantly all their GDPR permissions so that a marketing email/mailing script can be efficiently executed.