We are a specialist data and CRM company, focused principally on the travel sector
We love the challenge of working with customer and marketing data to create strategies and programmes that will create new capabilities, exploit competitive advantage, streamline processes and increase return on investment.
The company was started in 2002 by Deb Merrifield and Ray Hazeldene to offer direct marketing solutions to the travel and leisure sector. Our expert team of direct marketers, analysts and developers offer a wealth of travel sector experience dating back to the 1980s.
As the number of data sources in companies has grown and the scale of the information surged, Marketing Radar has responded by developing Radar to allow clients to create and exploit Single Customer View data.
Today, our primary focus is on installing Radar and tailoring it to give our customers a sophisticated Single Customer View approach and delivering bespoke marketing automation to drive communication programmes.