We can offer whatever planning and support your data driven marketing programme might require here are just some of the services we provide to different clients
We regularly create communication strategies and plans for online, offline and integrated activity. Campaign management can be placed with us to ensure content is accurate, costs are controlled and mailing dates are met.
We love to assist our clients in making the most of their data. So, campaign evaluation and measurement, either on an ongoing basis or as an annual overview, is a service we regularly provide. To support in-house interpretation, management information systems and dashboard visual analysis are often implemented.
Insight & Analysis
Data can be used to bring detailed insight and, equally importantly, the vision it brings can deliver hard financial benefits. The opportunities are almost endless but our team have applied themselves to the full range including: yield management, acquisition modelling and targeting, customer journey analysis, retention and attrition prediction, lifetime value analysis/forecasting, enquirer/prospect follow-up modelling and seasonal basket gap analysis.
If you require data or database audits, out team are ready and waiting. In addition to clients using our Radar software, we have built SCV and SHV data integration tools to help other clients to better use their data.
Most Valuable Customer (MVC)
MVCs are a group where small changes of behaviour can lead to large revenue gains. We have the experience to set the parameters to define them and can advise on the strategies to improve sales performance. In the travel market we are well versed at working on single products and on group sales across a portfolio of sister brands.
Our team can build prospecting models to select customers with the biggest cross-sell potential. Our experience is invaluable in identifying the variables with the greatest predictive power to apply to the base.
Enhancing Targeting Power
Data interrogation can be used to reveal pockets of additional value and pursuing it amongst the lower booker customer segments is a tactic we have enjoyed significant success with.
Intelligent data analysis can be the key to determining how to revive lapsed customers including those who have migrated to competitor brands.
Qualifying Recent Requesters
We are familiar with the perennial challenge of identifying which requesters are worth following up. Whether it’s turning to past group behaviour to predict the propensity to convert or building new forecasting models, we can help you determine the top segments to exploit.
Segmentation & Profiling
From value-based customer segmentation (RFV) and enquirer segmentation to needs-based customer clustering and profiling external data, we have the experience to swiftly and efficiently complete the task.
We have been engaged as consultants on many wide-ranging assignments. Our experienced team is available to assist with any data based challenges. Devising CRM strategies, building business cases for new initiatives, advising on seamless customer experiences on the customer journey and undertaking direct marketing effectiveness audits are typical of the projects we have advised on.